Functions · Marketing & sales

Marketing & Sales

See launches coming, size markets on real activity, and focus field teams where the clinical activity is.

12ranked use cases
#6highest overall rank: Approved-product & label landscape
1 clickfrom recipe to a board with the right charts
Lead chart, on real data

What this team sees first.

A Pareto chart shows who carries the field. In oncology Phase 3, eight sponsors hold 20.4% of trials; the long tail holds the rest.

Every use case below opens with its signature chart and a recommended set of supporting views, chosen from 91 chart types.

Built for: Competitive Intelligence, Marketing Analytics, Brand, Sales Operations, Key Account Manager.

Pareto · sponsor concentrationReal data

Eight sponsors hold 20.4% of 186 oncology Phase 3 trials

Comphas oncology Phase 3 board, ClinicalTrials.gov as of 11 Sep 2026. Sponsors anonymised; "Other" groups 121 sponsors.

The 12 questions

Ranked by stakes, centrality, reach, frequency and data fit.

Each use case ships with an executive brief, a detailed dossier and a recipe that builds the board in one click.

  • MS-11N
    #6

    Approved-product & label landscape

    Map what is already approved in an indication, with label scope, alongside the trial pipeline.

    For: Competitive Intelligence / Brand Strategy Manager
    BullseyeHeatmap / matrixTimeline
  • MS-01
    #9

    Competitive launch warning system

    Use late-stage competitor trial status as an early signal of an imminent product launch.

    For: Competitive Intelligence / Brand Strategy Manager
    TimelineStrategic group mapBullseye
  • MS-12N
    #28

    Epidemiology-anchored market sizing

    Anchor addressable-population and forecast assumptions in authoritative epidemiology rather than trial enrollment.

    For: Marketing Analytics / Forecasting Lead
    Choropleth mapKPI / metric snapshot panelBar / column chart
  • MS-02
    #41

    KOL identification

    Find the most active trial sites and organizations as a proxy for leading investigators and KOLs.

    For: Brand / Marketing Manager
    Pareto chartForce-directed network graphEgo network
  • MS-03
    #70

    Market sizing

    Estimate the volume of patients currently in trials as a leading indicator of addressable population.

    For: Marketing Analytics / Forecasting Lead
    KPI / metric snapshot panelBar / column chartFan chart
  • MS-04
    #83

    Whitespace identification

    Find disease areas or regions with few active trials, revealing underserved markets.

    For: Brand / Commercial Strategy Manager
    Quadrant mapBullseyePareto chart
  • MS-05
    #87

    Territory prioritization

    Identify cities and regions with the highest concentration of active trials to focus field reps.

    For: Sales Operations / Field Force Manager
    Pareto chartStacked bar chartTimeline
  • MS-06
    #94

    Expanded access opportunity tracking

    Identify products nearing commercial availability via expanded-access status.

    For: Competitive Intelligence / Brand Manager
    TimelinePareto chartBar / column chart
  • MS-07
    #95

    Account planning

    Enrich CRM account records with clinical activity data for smarter call planning.

    For: Key Account Manager
    BullseyePareto chartTimeline
  • MS-08
    #96

    Congress & event strategy

    Identify which indications attract the most investment to size congress presence and budget.

    For: Marketing / Congress Planning Manager
    TimelineCalendar heatmapPareto chart
  • MS-09
    #98

    Segment-specific messaging

    Tell whether a market is in an experimental or real-world-evidence phase to tailor messaging.

    For: Marketing / Brand Communications Manager
    Bar / column chartPareto chartHeatmap / matrix
  • MS-10
    #99

    Sales training content

    Create objection-handling materials from competitive trial data for the field force.

    For: Sales Enablement / Training Manager
    BullseyeBar / column chartKPI / metric snapshot panel
Try it

Ask the registry a marketing & sales question.

Ask the registryAI-assisted

AI reads your question into filters; every number comes straight from the ClinicalTrials.gov API. Don't enter personal or confidential information.

Bring one marketing & sales question to a pilot.

Eight weeks, one programme, success criteria agreed up front.

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